LIFETIME SUPPLY OF SHAMPOO
Old Spice &
The Cincinnati Reds
Old Spice came with a challenge: how do we create talkability during a live Reds game, showcase the “Old Spice Rescuer” character, and capture content designed for social?
After developing and pitching multiple concepts, the creative landed on a fan giveaway with an unexpected twist — a “lifetime supply of shampoo,” revealed in a way no one saw coming.
From there, creative direction extended across every detail: collaborating with the Reds’ in-game staff, crafting custom stadium visuals and music cues, and overseeing two synchronized production teams — one filming cinematic content for social channels, the other running live logistics on the ground.
The result was a bold activation that shocked the crowd, delighted the brand, and delivered a piece of content fans couldn’t stop talking about.
LIFETIME SUPPLY OF SHAMPOO
Old Spice &
The Cincinnati Reds
Old Spice came with a challenge: how do we create talkability during a live Reds game, showcase the “Old Spice Rescuer” character, and capture content designed for social?
After developing and pitching multiple concepts, the creative landed on a fan giveaway with an unexpected twist — a “lifetime supply of shampoo,” revealed in a way no one saw coming.
From there, creative direction extended across every detail: collaborating with the Reds’ in-game staff, crafting custom stadium visuals and music cues, and overseeing two synchronized production teams — one filming cinematic content for social channels, the other running live logistics on the ground.
The result was a bold activation that shocked the crowd, delighted the brand, and delivered a piece of content fans couldn’t stop talking about.
CREW
Creative Director/ Writer / Producer - Kyle Eli Ebersole
Editor / Creative – Brandon Faris
First AD / Producer – Christine Marque
Director Of Photography – Daniel Marque
Cam Op / Gaffer – Matt Henkes
Cam Op – Dan Wagner
Wardrobe / Stylist – Julie Long
PA – Tyler Becks
PA – Anthony Schurr
Casting – Heyman Talent
TALENT
Hair Rescuer – Austin Andrekus
Reds Fan – Jon Hoffman
In-Game Host – Haven Wolfe
Assistant Rescuer 01 – Leonardo Clark
Assistant Rescuer 02 – MatVey Bespersotv
Mascot – Gapper