#SharetheMagic
When Coca-Cola sought to engage Gen Z with a debut campaign on TikTok, they wanted to do so in a meaningful way. So, they teamed up with Subvrsive; Havas Atlanta; Grammy-nominated artist, Khalid; and “Renegade” dance creator, Jalaiah Harmon to launch the #ShareTheMagic hashtag challenge. The challenge highlighted BIPOC creators and invited users to #ShareTheMagic in their own way to the soundtrack of Khalid’s new song, “Open”.
Art and animations completed by Kyle Eli Ebersole under the creative direction of Subversive and Havas.
