BLUEPRINT AMERICAN LIGHT LAGER
Braxton Brewing Company
Commercial Production & Photography
Braxton’s new light lager isn’t just brewed for refreshment — it’s brewed for a cause. A portion of every sale supports the Spirit of Construction Foundation, helping fund education in the trades.
The campaign was crafted to honor America’s workers — celebrating the skill, grit, and pride of the tradespeople who build the world around us.

BLUEPRINT AMERICAN LIGHT LAGER

Braxton Brewing Company
Commercial Production & Photography
Braxton’s new light lager isn’t just brewed for refreshment — it’s brewed for a cause. A portion of every sale supports the Spirit of Construction Foundation, helping fund education in the trades.
The campaign was crafted to honor America’s workers — celebrating the skill, grit, and pride of the tradespeople who build the world around us.
Creative Director / Photographer – Kyle Eli Ebersole
Director Of Photography – Daniel Marque
Gaffer – Matt Henkes
Grip – Dan Wagner
Sound Design & Color – Kevin Best
Music Composition – Mark Evitts
TALENT from Heyman Talent – Bobby Halm, Veronica Diaz