BLUEPRINT AMERICAN LIGHT LAGER

Braxton Brewing Company

Commercial Production & Photography

Braxton’s new light lager isn’t just brewed for refreshment — it’s brewed for a cause. A portion of every sale supports the Spirit of Construction Foundation, helping fund education in the trades.

The campaign was crafted to honor America’s workers — celebrating the skill, grit, and pride of the tradespeople who build the world around us.

BLUEPRINT AMERICAN LIGHT LAGER

Braxton Brewing Company

Commercial Production & Photography

Braxton’s new light lager isn’t just brewed for refreshment — it’s brewed for a cause. A portion of every sale supports the Spirit of Construction Foundation, helping fund education in the trades.

The campaign was crafted to honor America’s workers — celebrating the skill, grit, and pride of the tradespeople who build the world around us.


Creative Director / Photographer – Kyle Eli Ebersole

Director Of Photography – Daniel Marque

Gaffer – Matt Henkes

Grip – Dan Wagner

Sound Design & Color – Kevin Best

Music Composition – Mark Evitts 

TALENT from Heyman Talent – Bobby Halm, Veronica Diaz